Privacy Policy
and Cookie Policy
OPTEX Inc. ("OPTEX," "we," "us," or "our") respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or interact with www.optexamerica.com (the "Website"), including when you submit forms, request information, subscribe to communications, use our website chat feature, register for resources or training, or otherwise communicate with us.
1. Information We Collect
The information we collect depends on how you interact with the Website.
Information You Provide to Us
When you submit information through the Website, we may collect information such as:
- First and last name
- Email address
- Company or organization
- Job title or professional information
- Telephone number
- Mailing address, city, state, province, ZIP or postal code, and country
- Product, application, training, or support interests
- Information included in messages, forms, requests, or other communications you send to us
If you subscribe to our newsletter or other marketing communications, we may add the email address and related information you provide to our email marketing platform for the purpose of sending those communications.
If you use our website chat feature, information you voluntarily enter into the chat may also be processed in order to provide a response.
Information Collected Automatically
When you visit the Website, certain information may be collected automatically through cookies and similar technologies.
This information may include:
- Internet Protocol (IP) address
- Browser type and version
- Device type and operating system
- Pages viewed
- Referring or exit pages
- Date and time of visits
- Time spent on pages
- Website interactions
- General device, browser, and diagnostic information
We use this information to operate, secure, analyze, and improve the Website and to understand how visitors interact with our content.
2. How We Use Information
We may use personal information for purposes including:
- Operating, maintaining, and improving the Website
- Responding to inquiries, requests, or support needs
- Providing requested product information, resources, or training materials
- Processing registrations or other requests submitted through the Website
- Communicating with customers, partners, prospects, and Website visitors
- Sending newsletters, product information, company news, event information, or other marketing communications where permitted
- Understanding Website usage and performance
- Measuring the effectiveness of our marketing and communications
- Supporting Website security and preventing misuse
- Complying with applicable legal or contractual obligations
- Protecting the rights, safety, and property of OPTEX, our users, and others
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those communications.
3. Cookies and Similar Technologies
We use cookies and similar technologies to operate the Website, understand how visitors use it, support certain Website features, measure Website performance, and evaluate the effectiveness of marketing activities.
A cookie is a small text file that may be stored on your browser or device when you visit a website.
Some cookies are deleted when you close your browser, while others may remain on your device for a longer period.
Depending on the technology involved, cookies and similar tools may be used for the following purposes:
Essential, Security, and Performance Functions
We may use cookies or similar technologies that support Website functionality, security, fraud prevention, traffic management, and performance.
These may include technologies provided by our Website hosting, infrastructure, or security providers.
Website Analytics
We use Google Analytics 4 to help us understand how visitors use the Website.
Google Analytics may collect information such as page visits, Website interactions, device and browser information, approximate location information derived from technical data, and other usage information.
This information helps us understand Website traffic and improve Website content and performance.
Google provides controls relating to how Google Analytics data is collected and used.
LinkedIn Measurement and Advertising
We use the LinkedIn Insight Tag to help measure Website activity, understand the effectiveness of LinkedIn advertising, obtain aggregate audience insights, and support LinkedIn advertising functions.
LinkedIn states that its Insight Tag may collect information such as the page URL, referring page, IP address, device and browser characteristics, timestamps, and certain Website interactions. LinkedIn may also use this technology to provide aggregate reporting and advertising or retargeting functions.
Website Chat
We use Chatbase to provide our Website chat functionality.
Chatbase may use cookies or similar technologies to support chat sessions, recognize a browser or session, provide functionality, support security, and perform analytics.
Information you voluntarily enter into the chat may also be processed through Chatbase in order to provide the requested chat response.
Email Communications
We use Mailchimp to manage newsletter subscriptions and certain email communications.
When you voluntarily subscribe to our newsletter or similar communications, information such as your email address may be provided to Mailchimp so those communications can be managed and delivered.
Mailchimp maintains its own privacy and data-processing policies governing its services.
4. Cookie Choices
You can generally control or delete cookies through your browser settings.
Most browsers allow you to:
- View stored cookies
- Delete existing cookies
- Block some or all cookies
- Receive notifications when cookies are being set
Disabling certain cookies may affect some Website features or functionality.
You may also be able to manage advertising and privacy preferences directly through services such as Google and LinkedIn.
5. How We Disclose Information
We may disclose personal information to third parties when reasonably necessary to operate our Website and business.
These parties may include:
Service Providers
We may use third-party service providers to support services such as:
- Website hosting and infrastructure
- Website analytics
- Security and performance
- Email communications
- Website chat functionality
- Advertising measurement
- Marketing technology
- Information technology and business support
These providers may process information on our behalf or in connection with the services they provide.
OPTEX Affiliates
We may share information with companies within the OPTEX group where reasonably necessary for business operations, customer support, product inquiries, sales activities, or other purposes described in this Privacy Policy.
Business Transactions
Information may be disclosed or transferred in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.
Legal and Safety Requirements
We may disclose information where we reasonably believe it is necessary to:
- Comply with applicable law, regulation, legal process, or governmental request
- Protect or defend the rights or property of OPTEX
- Investigate suspected fraud, misuse, or unlawful activity
- Protect the safety of users or the public
- Protect against legal liability
With Your Direction or Consent
We may disclose information for other purposes when you direct us to do so or provide appropriate consent.
6. Sale of Personal Information
OPTEX does not sell personal information to third parties for monetary payment.
We do use certain third-party analytics, advertising measurement, and marketing technologies, including Google Analytics and the LinkedIn Insight Tag, as described in this Privacy Policy.
These services may receive limited technical information and Website activity data in order to provide analytics, measurement, advertising, or related services.
7. Retention of Information
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected.
The retention period may depend on factors such as:
- The type of information
- The purpose for which it was collected
- Ongoing customer or business relationships
- Legal, regulatory, or contractual requirements
- Security and fraud-prevention needs
- The need to resolve disputes or protect legal rights
When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it.
8. Your Privacy Choices
Depending on your location and applicable law, you may have certain rights or choices regarding your personal information.
These may include the ability to:
- Ask what personal information we maintain about you
- Request access to certain personal information
- Request correction of inaccurate information
- Request deletion of certain information
- Unsubscribe from marketing communications
- Ask questions about how your information is collected, used, or disclosed
Certain rights may be subject to legal limitations or exceptions.
To make a privacy-related request, please contact us using the information in the Contact Us section below.
We may need to verify your identity before completing certain requests in order to help protect information from unauthorized access, deletion, or disclosure.
9. Sensitive Personal Information
The Website is not intended as a means for submitting highly sensitive personal information such as:
- Social Security numbers
- Financial account credentials
- Government identification numbers
- Health or medical information
- Biometric information
- Other highly sensitive personal information
Please do not submit sensitive personal information through general Website forms or chat features unless specifically requested and necessary for the service being provided.
10. International Data Transfers
OPTEX operates as part of an international group of companies and uses third-party service providers that may operate in multiple jurisdictions.
As a result, personal information may be processed or stored outside the state, province, or country in which you are located.
Data protection laws in those locations may differ from those in your jurisdiction.
Where required by applicable law, we take reasonable steps designed to ensure that personal information receives appropriate protection.
11. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of Internet transmission or electronic storage can be guaranteed to be completely secure.
12. Children's Privacy
The Website is primarily intended for business and professional audiences and is not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13 through the Website.
If we learn that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete it.
A parent or guardian who believes a child has provided personal information to us may contact us using the information below.
13. Links to Third-Party Websites
The Website may contain links to websites or services operated by third parties.
OPTEX does not control the privacy practices of third-party websites, and this Privacy Policy does not apply to information those third parties collect independently.
We encourage visitors to review the privacy policies of third-party websites and services before providing personal information to them.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our Website, business practices, technology, or legal requirements.
When changes are made, we will update the Last Updated date at the top of this page.
Where required by law, we may provide additional notice of material changes.
We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact us:
OPTEX Inc.
Cypress, California 90630
United States
Email: sales@optexamerica.com
You may also contact us through our Website: